Forma PM on Claude
Forma started as a ChatGPT experiment, became a vibe-coded app, and ended up here — a set of Claude skills and a project template that gives you a full product marketing workflow without the subscription.
What’s included
Forma PM combines strategic frameworks with AI guidance to help product leaders articulate value, position competitively, and accelerate GTM velocity.
Everything you need is included as a set of skills, projects and instructions to run it seamlessly.
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Turn your product into a sharp positioning statement. Starts with your best customers and works backward to differentiation, value narrative, and elevator pitch.
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Build precise buyer personas grounded in real market research. Maps your buying committee — buyer, user, champion, stakeholder — with fresh signals pulled automatically.
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Write feature communications that align PM, PMM, and engineering on one narrative before launch — from internal brief to customer-facing copy.
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Build a phased GTM launch plan with soft launch, momentum building, and full campaign tactics. KPIs tied to your PRD success metrics automatically.
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Translate everything above into a Messaging House — value chains, channel copy (email, LinkedIn, ads, landing page), and a validation engine that checks coherence before anything goes to market.
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A structured PRD co-pilot that walks you through every section of a modern product requirements document — problem framing, discovery, workflows, and GTM.
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Upload any PRD, feature pitch, or business case and get an instant audit. Scores across Value, Feasibility, and Desirability with specific, ready-to-paste improvements.