Claude skill bundles
Forma is a set of structured skill bundles for Claude — ready-to-load files that give Claude the frameworks, context, and judgment your team actually uses. Drop them into any Claude project.
Each bundle is a folder of structured skill files. Free bundles live on GitHub. Forma PM is on Gumroad.
Add the skill files to your Claude project's knowledge base. Claude reads them on every conversation — no prompting required.
Call any skill by name. Claude applies the framework, draws on your context, and delivers structured output — every time.
Six skills for product marketing. Structured frameworks that let Claude research, position, and communicate the way good PMs actually think — not the way AI typically outputs.
A Claude skill for product managers who need to turn a messy backlog into a structured roadmap and communicate it in a way that earns buy-in.
Get on Gumroad →Upgrade intelligence for customer success. One workflow that synthesises account signals, product usage, and conversation history into a clear expansion brief your team can act on.
SEO fixes for React SPAs built with Lovable and similar tools. Skills that understand the specific indexability gaps in client-rendered apps and know exactly how to close them.
Skills for copy that converts. Landing pages, email sequences, product descriptions — built around voice and intent.
Get on GitHub →I'm Andrea — product marketer, occasional developer, and the person who spent too long watching colleagues prompt Claude the same way they'd Google something and wonder why the output felt thin.
Forma exists because the gap between "Claude is impressive" and "Claude is actually useful in my workflow" is almost always structure. These bundles close that gap. Each one is built around how the work actually gets done — not how AI demos present it.
New bundles ship when I've used them long enough to know they hold up. No filler, no padding.